Story of my life.

I felt attracted to digital when I was just 12 years old. For all I know, after that, my curiosity around digital just kept growing.

I started experimenting with PPC marketing and websites in an effort to make pocket money, ordered my first book online when Amazon was still ‘just an online bookstore’, and started reading about digital marketing at my spare time as a kid.

I had already acknowledged at the time that the digital ecosystem is here to stay. But, I decided to pursue my studies in international politics and diplomacy, my other passion, which comes with a long family history, and a track record of debating at the United Nations.

It didn’t take long to decide as a student that I wanted to walk away from the studies I had chosen. So, once I completed my internships at UNESCO and the Ministry of Foreign Affairs, I decided to take the route of digital marketing. I got my first job as a marketing associate at a publishing company for InStyle, Vogue, People, Home Decor and other renowned world magazines. The rest became just history.