About.
Product visionary with a love for everything digital. I have 16 years of experience in digital, working with start-ups, scale-ups and B2B/B2C multinationals, to understand their consumers and customers, support their digital journey, innovate online and create competitive value propositions and products. A combination of strategic thinking and delivery achievements through leading multidisciplinary teams and driving innovation activities, with a distinct specialization to products.
Advocate of sharing digital knowledge and empowering women in Tech. My passion for digital is infused in every aspect of my life.
Specialties: product strategy, product innovation, conversion rate optimization, growth hacking, design thinking, lean UX, digital training and coaching, entrepreneurship consultation.